So Why Do Facebook Ads?
Some interesting facts when it comes to Facebook ads
and interestingly enough the average user clicks on 11+ ads per month
So exactly why should you be doing Facebook ads
So here we have the Facebook Ad Structure, which highlights where campaigns, ad-sets and ads will fall.
At the top we have the campaign, each campaign will specific on a goal such as traffic generation or lead generation.
Below that we then have the ad-set, this is where we focus on the audience such as their location, gender, interest and demographics. It is also in the ad-you set where we set the budget and scheduling.
Under that we then have the ads, each ad will have its own images, headline, description etc. This allows you to split test different variations, so you can see which ones work for your campaign.
So that is why you should be doing Facebook Ads, the next lesson is all about setting up the Business Manager account and an overview of what is important.